As we all saw this past year, things can change and change quickly. Customer Satisfaction metrics can be an early warning system of the health of our business. Before you see it in the other metrics like churn, retention, customer lifetime value.
A cookieless future is still in the future? Will you be ready when third-party advertisers can’t target and track as well? Can you change your perspectives of how we handle our customer data and privacy?
A year in review exercise can help align our short term objectives with our long term vision. A worthy goal for business leaders.
It’s key for marketers to understand the idea behind the original intention of Customer Success. How do customers define their own success? How do we measure they achieve it? And how can we help them get there?
Do you delegate your habits of business to technology? Or is your use of technology a bad habit? When you can answer what job your business habits do for you, and then delegate that habit to technology, then you really become technology’s master.