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Dashboards and Reports

dashboard tool

Lori O'Grady / August 28, 2020

Why one dashboard tool to rule them all fails

The minute we pick one dashboard tool to rule them all, a new need for data would arise. Our data management is something that needs to evolve as our business evolves. Rather than look to one tool to rule them all, we need to look at consolidating rules to govern our data use.

actionable insights

Lori O'Grady / June 25, 2020

Actionable insights are something you can learn to see

Insight is a combination of data and experience when we can’t know everything. We get better at actionable insights from continuously taking action.

Sales Velocity Lessons for Marketing

Lori O'Grady / June 4, 2020

Sales Velocity is a metric for Marketing teams too

Sales Velocity is a metric that measures performance of both Marketing and Sales because it is influenced by both. So can be a bridge for discussion on how and what to optimize. Not a bad job for a lagging indicator.

marketing contribution

Lori O'Grady / January 28, 2020

When marketing is considered the poor cousin to sales

Marketing contribution is often overlooked when marketing is thought of as a cost center. It takes time and effort to demonstrate the real contribution to profits.

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