A company’s strategic initiatives can benefit from the principles of design thinking.
Possibly I have a bias because I already think they overlap. They just, dare I use the term, re-frame the challenge of moving into the unknown a little bit differently.
Design thinking entails cultivating 5 mindsets: curiosity, bias to action, re-framing problems, awareness, and radical collaboration.
Too often strategic planning is something people do periodically. They focus on making plans and then put them away in drawers. Design thinking, with its use of observable experimentation and bias to action, takes them out of the drawer and turns them into initiatives instead of just plans.
