Sometimes complex customer problems require complex solutions. We can get stuck in considering how do we address it instead of thinking of the customer first. Addressing the complex problems of your customer requires finding a way to be part of the bigger ecosystem that the customer’s complex issue sits in.
30 years ago today I was a young developer on an engineering team. Though in no way close to the trauma experienced by those involved in the massacre of 14 women and injury of 14 more people at École Polytechnique in Montreal…. I do remember the disbelief and horror at the thought that someone would purposely target women just because they were engineering students. It was a shock at the time to everyone. A loss of innocence.
I know people put a lot of energy into trying to create viral moments. And for some it does work – Gangnam Style. But maybe the approach that works better is to put a lot of good stuff out there, see what sticks. Then capitalize on that.
Being a strategic thinker, I’ve always loved the story that described the difference between leadership and management by using a metaphor of a team fighting their way through the jungle. Where the manager uses tactics to enable the team and the leader uses strategy to set the direction. In truth you need both.
The enhanced cameras on the latest releases of smart phones is continuous improvement. Having a patient use that phone camera to take a picture of a rash and send it to their doctor is continuous innovation.