An early focus on achieving scale takes away from the initial priorities of discovery and validation – achieving product / market fit and then subsequently problem / solution fit. If a company scales without nailing operational efficiencies then they can lose control over customer acquisition costs and operational costs. The more customers you have, then the harder it can be to actually identify the need for and perform necessary pivots.
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About valueSTK
valueSTK helps business leaders optimize their revenue operations to achieve consistent repeatable revenue results.
As HubSpot Solution Providers, we work with clients to develop a strategic approach that centralizes sales, marketing, and customer service operations to provide a consistent experience across the customer lifecycle.
