• Skip to main content
  • Skip to primary sidebar

valueSTK

  • Home
  • Services
  • Online Learning
  • Blog
  • Sign In

Customer Persona

Customer Success

Lori O'Grady / November 26, 2020

Nothing encourages customer success more than customer success

It’s key for marketers to understand the idea behind the original intention of Customer Success. How do customers define their own success? How do we measure they achieve it? And how can we help them get there?

Lori O'Grady / April 30, 2015

Does your B2B Customer Persona include their job KPIs

Now let’s consider instead that your B2B customer decision maker is an area Sales Manager. This Sales Manager measured on Market Share and Revenue as well, but they may be more directly measured on the length of the sales cycle and their team’s lead to conversion rate. For this customer, your messaging could focus more on the impact of closing deals anytime anywhere; enabling their mobile sales teams to close deals faster, as well as cutting down on the number of buyers who change their mind in the previous extended time before the invoice was sent.

startup customer acquisition

Lori O'Grady / January 7, 2015

Why Startups should worry about Brand second

Startups primary focus is customer acquisition. This happens by refining the customer persona, defining and branding positioning statement and responding to the customer buying cycle. You lean this by engaging with customers. Working on brand comes second.

Primary Sidebar

CONNECT TO RECEIVE INSIGHTS AND OFFERS

Categories

  • The Customer is Everything
  • Business Alignment
  • Dashboards and Reports
  • Measurement
  • Technology Stack
  • Also Published On…

Recent Posts

  • Holding the short and the long view
  • Nothing encourages customer success more than customer success
  • Do you delegate your business habits to technology?
  • Marketing shouldn’t completely delegate digital transformation to IT
  • Why is setting OKRs so hard for marketers?

valueSTK © 2021 Privacy Policy Terms of Use