And most importantly, for a not-for-profits, striving to make a surplus means that it has more money to invest back into and expand on its mission. This is a drive, not for profit, but for sustainable growth as well as to protect their mission by remaining a going concern.
Towards a consistent level of excellence in all Customer touchpoints
Let’s step back and look at some common touchpoints – Acquisition, Onboarding, Adoption, Retention, Advocacy, and Growth. Each of them can spawn a separate post or series of posts in itself, for now let’s just look at them from a high level.
Why Founders should focus on Growth at later stages
An early focus on achieving scale takes away from the initial priorities of discovery and validation – achieving product / market fit and then subsequently problem / solution fit. If a company scales without nailing operational efficiencies then they can lose control over customer acquisition costs and operational costs. The more customers you have, then the harder it can be to actually identify the need for and perform necessary pivots.
