I think these are two very different things and both are equally valuable to business. When we are looking for business insights that are answers we often have some hypotheses or at least an idea in mind when we look at it. We are considering an aspect of the business and we are looking for facts and figures to prove something or find something out.
I want us to be aware of this natural inclination to look for trends whether they are there or not, when we seek out business insights from our business data. And then use this as a warning to cross-check our conclusions or allow for a margin of error.