When it comes to wearables, Is “10,000 steps walked today” actually just a vanity metric? Will it really make me change my behavior and lose weight? It is all still too bleeding-edge. Like the early days of business analytics, are we still just presenting data to people rather than giving them meaningful metrics that will change behavior.
To borrow from Lean Analytics (Croll & Yoskovitz), one of the key points of analytics is to use measurable data to drive business outcomes or behavioural change. Decisions around what data to collect and how to interpret or measure the data start with your goals. Then the metric you use needs to measure that goal, or inform on progress towards it.