You need to respect your customers decisions, even when/if you don’t agree with them. There is no such thing as one true path – and only fanatics think their way is the only way. Most importantly, part of being a confident professional is that you have the capability to work within this type of framework.
Are your business goals outcomes or objectives, or both?
Measure both, even though you are looking for different things and do it different ways. We use metrics and KPIs to measure the performance of outcomes. We often track and evaluate how we execute on objectives.
