Marketing OKRs are a simple and effective way for companies to state and track their goals. We can then plan programs and drive initiatives towards achieving the key results. As a strategy tool, it then can steer where we put our energy. What campaigns we will run. How we spend our budget.
In your business do you know what you are NOT doing today because it’s more important than urgent? Do you know what your customers are tolerating about your product or engagement, because on balance they are getting what they need today? Have you future-proofed your product against changes you customers are facing in their own business? Are you delivering both a great experience as well as a great solution?
We live in a complex world where there are many moving pieces that effect each other. It’s no longer possible to hold everything still and focus only on one thing. Yes we may have to prioritize, though hold multiple number one priorities. When we make decisions to change one, we need to consider how it changes others. While also always being prepared for what may come out of left field and drag us along with it.
At an AgileTO meetup this week on Agile Transformation Teams individual tables were fictional ATT teams that went through steps to define their work. No one at our table knew each other and came from different backgrounds and experiences. The first step was coming up with a scenario. And then a vision. An interesting exercise. What we came up with was neither right or wrong, it moved us forward to the next steps: metrics to measure success, setting the team and budget, user stories for the ATT.
Often we fence ourselves into impossible positions, with our identity so attached to a process, faction or decision that it can seem like letting go of it would be a step towards total defeat. We become unmovable, even in the face of someone else unmovable. What is yours?