For our marketing portfolio, stepping back to grow, is about taking a periodic look at our business with a critical eye to make tough decisions. Growth isn’t only about what you decide to do. It can be about what you decide to let go of or step away from.
Marketing OKRs are a simple and effective way for companies to state and track their goals. We can then plan programs and drive initiatives towards achieving the key results. As a strategy tool, it then can steer where we put our energy. What campaigns we will run. How we spend our budget.
The essence of the lesson learned is that geographical boarders are made by man and business can and does regularly work across them. Though for a variety of self-limiting reasons, Canadian tech companies often believe they have to make it locally first before they venture abroad. Yet with larger more lucrative markets outside of the country, it’s actually sometimes easier to achieve success outside of the country first. A strange but true Canadianism.