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year in review

Lori O'Grady / January 6, 2021

Holding the short and the long view

A year in review exercise can help align our short term objectives with our long term vision. A worthy goal for business leaders.

marketing digital transformation

Lori O'Grady / October 16, 2020

Marketing shouldn’t completely delegate digital transformation to IT

A company’s marketing digital transformation project benefits when Marketing is the internal client. As the voice of the customer, Marketers understand why we want to transform what we do and can make sure it is realized.

setting OKRs

Lori O'Grady / September 24, 2020

Why is setting OKRs so hard for marketers?

Setting OKRs is challenging for marketers because our goals often rely on outcomes outside of marketing. We need to collaborate with other teams to create objectives. And isolate marketing attribution in creating our key results.

marketing portfolio

Lori O'Grady / September 11, 2020

Marketing portfolio growth sometimes means saying no

For our marketing portfolio, stepping back to grow, is about taking a periodic look at our business with a critical eye to make tough decisions. Growth isn’t only about what you decide to do. It can be about what you decide to let go of or step away from.

dashboard tool

Lori O'Grady / August 28, 2020

Why one dashboard tool to rule them all fails

The minute we pick one dashboard tool to rule them all, a new need for data would arise. Our data management is something that needs to evolve as our business evolves. Rather than look to one tool to rule them all, we need to look at consolidating rules to govern our data use.

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  • Marketing shouldn’t completely delegate digital transformation to IT
  • Why is setting OKRs so hard for marketers?

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