It’s not enough to just build community through Social Media channels. To grab and hold your customer’s interest you need to provide them with something of value. By focusing on Content Marketing you can provide quality content for specific customer personas and deliver it where they will find it.
Winning
Looking at one of my favorite players, Maria Sharapova, in my favorite sport, Tennis, for inspiration on what it takes to be a winner.
Innovation – Start with Customer Pain Points
nnovation begins with listening to and understanding your customer pain points. Rather than focusing on trying to create first and then convince people they need what you are offering. If we create what they need, then it will be more easily adopted by the market.
Modern Day Heroes with Purpose and Passion
Most of what I follow on Twitter and LinkedIn are companies, news sources and industry info. Mixed in with this lot are a few of my modern day heroes. People I admire because of their successes and because they make a difference in the world they live in. The commonalities seem to be that they have a passion for their work, for sharing this passion with other people and positively impact the people around them.
Oops. How to deliver bad news.
One hard earned skill that I’ve developed from years of deploying bleeding edge technologies is the art of how to deliver bad news. I call it an art because this is often really difficult for a lot of people. People naturally want to be known for their successes, not the pot holes and speed bumps in the road. It takes a certain amount of confidence to admit that there is a problem and we have to address it.
TPMA November Event – CEO of Your Product
Last night I went to my first Toronto Product Marketing Association meeting (TPMA) . The topic was CEO of Your Product, Prove it with Revenue. I found the presentations and discussions to be relevant and thought-provoking. I became a fan of the group and will be attending more of their events in the future.
