nnovation begins with listening to and understanding your customer pain points. Rather than focusing on trying to create first and then convince people they need what you are offering. If we create what they need, then it will be more easily adopted by the market.
Last night I went to my first Toronto Product Marketing Association meeting (TPMA) . The topic was CEO of Your Product, Prove it with Revenue. I found the presentations and discussions to be relevant and thought-provoking. I became a fan of the group and will be attending more of their events in the future.
We’ve all been there. The customer from #$@! That demanding squeaky wheel customer who wants what you don’t have in the product today and they want it yesterday. The customer who pushes your limits on scarce resources – people, time and costs. Then sitting on your side of the table, there are equal pressures. The account team that commits you to the inhumanly possible to satisfy their biggest customer. The development team behind the front lines who wants to pull on the breaks because of the competing requests on their time. And yet somehow, between managing everyone’s expectations and a stellar team, you deliver.