Marketing contribution is often overlooked when marketing is thought of as a cost center. It takes time and effort to demonstrate the real contribution to profits.
Being a strategic thinker, I’ve always loved the story that described the difference between leadership and management by using a metaphor of a team fighting their way through the jungle. Where the manager uses tactics to enable the team and the leader uses strategy to set the direction. In truth you need both.
All women working in the tech industry make a contribution to the industry, not just those in developer roles. Working in it, even on the “business-side”, they know a lot about tech. If you work in Tech, and you self-identify as a women, you are a Women in Tech. Regardless of your role, level or experience. I want to celebrate them all.
One of the most interesting things about executive teams is that no two are alike. When someone reaches C-Level, they have a unique set of experiences, skills and attributes that has a big impact on how they work with others and achieve results. Often C-Level responsibilities blend – especially with different groups that share a focus on the customer. So a natural give-and-take can happen that if not acknowledged and directed can sway a company culture in an unintended direction and even create competitive silos.
It’s important to understand how your team works individually and as a whole. Being a person with a core value of fairness, it was a surprise to me when I learned that being fair meant that you don’t treat everyone on a team the same way. To get the best performance from individual team members, you have to understand how they function independently as well as in the team.