Privacy is moving towards being a first-party responsibility. There is great power in being able to use our customer’s privatedata for our business purposes. But we need to use that power in efficient and effective means. And be responsible for it.
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By reframing marketing testing to be observing what is working rather than seeking what might work, you may have better long-term results. As well, you learn to respond to future changes quicker. For when A or B no longer works.
Its important to meet the moment that is now. We know that customer centricity is about meeting the customer where they are. It’s time to change our messaging. To recognize the world is at a moment of endurance.
Retaining customers at times is complex. When something is complex we need a different approach. When something is complex, there is usually multiple factors at play. Often there is a degree of uncertainty of what comes next. One size generally doesn’t fit all. Checklists and sample survey questions are great. But decide on those after […]
Data and tracking are important. So is talking with customers. Marketing needs to look at both quantitative and qualitative data. Tracking data points like NPS. Collecting direct customer feedback using surveys and interviews. Marketing knows and understands the customer so marketing leads the project