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turning point

Lori O'Grady / September 18, 2020

Are we at a turning point in history?

A turning point isn’t just about the thing that changes everything, it is about the direction we take afterwards. Our responses. Good and bad. While some will always blame others and the events, there is a growing number of people who are making deliberate decisions about their life and work. About how they show up on a day to day basis.

marketing portfolio

Lori O'Grady / September 11, 2020

Marketing portfolio growth sometimes means saying no

For our marketing portfolio, stepping back to grow, is about taking a periodic look at our business with a critical eye to make tough decisions. Growth isn’t only about what you decide to do. It can be about what you decide to let go of or step away from.

dashboard tool

Lori O'Grady / August 28, 2020

Why one dashboard tool to rule them all fails

The minute we pick one dashboard tool to rule them all, a new need for data would arise. Our data management is something that needs to evolve as our business evolves. Rather than look to one tool to rule them all, we need to look at consolidating rules to govern our data use.

customer satisfaction

Lori O'Grady / August 12, 2020

Customer Satisfaction data gathering rules of thumb

Customer satisfaction is a key indicator of the health of your business. Both an early warning system and a validation of your efforts. It can be a key guidepost all along the customer journey and demonstrate the impact that your marketing efforts are having on your business objectives.

data insight questions

Lori O'Grady / August 5, 2020

Do we seek data insight questions or answers?

When we are looking for business insights that are answers we often have some hypothesis or at least an idea in mind when we look at it. If instead, we look a little deeper and uncover data insight questions we are challenging it. Both approaches can be valuable for marketers.

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