You can train ChatGPT to act as your own social media assistant. Interact with prompts to tailor it to your business needs for content planning and execution.
Ideas are a dime a dozen
I was reminded this week of one of my mantras… ideas are a dime a dozen. It’s what you do with the ideas that matter. At the TechPlace Work it Wednesday’s coffee drop, I met Anant Kataria. His company, Sagacious IP, helps companies with their patent strategies. In the conversation, he told me that he […]
Use a marketing and sales SLA to align these two teams
A marketing and sales SLA has a positive impact on how these two key teams work together in your company. It creates visibility into what is going on across your business. Supports a culture of collaboration and cohesion.
Is a marketing and sales SLA like a prenup?
Like a really good prenup, a marketing and sales SLA establishes clear expectations and boundaries upfront, ensuring both teams are on the same page from the outset.
Challenge either-or thinking with what and how questions
I’ve been trying not to approach big decisions from an either-or perspective. Instead, I reframe the either-or with what and how questions.
Use friction as a deliberate tactic to avoid buyer’s remorse
The ideal is to make buying from us easy for the customer. Yet, using friction as a deliberate tactic can help to avoid buyer’s remorse. If we use friction with careful consideration, we can create raving fans.
