Freemium MarTech can really be of benefit in our businesses. It allows us to flex and try things out without a huge investment. Once we consider a few rules of thumb.
Do your customer surveys balance affirmation and discovery?
Customer Surveys are a great tool to validate your assumptions. Yet, you also need to be open to your assumptions not being validated. You need to balance affirmation and discovery
Do this to become great at innovation
All too often I see people struggling when a great idea falls flat. They have greater success when they focus on how they do innovation.
How not to fail at innovation execution
To be successful at innovating focus on practices. While fostering creative ideas is important, how you innovate is a stronger guarantee of success. Look beyond the product. Consider innovating business models, markets and how you do work internally.
It’s time to move from surviving to thriving
It’s time to consider what our customers need to do to focus on growth again. To change our customer engagement to reflect this. To encourage our customers to focus on thriving.
When low code / no code is not shadow IT
When implemented as a joint venture with IT, low-code / no-code solutions are not shadow IT. They are a huge step forward in how we transform how we use digital within our business teams to deliver to customer needs.
