Rita McGrath describes inflection points as a change that will potentially disrupt future business. Marketers can spot these by challenging our assumptions.
How to unlock value in every customer tier
The 80/20 rule tells us to focus on our top customer tier. Yet the 20/80 can be our bread and butter. Automation helps to nurture them too.
How can low-code solutions enhance your marketing efforts
Are you benefiting as much as we can from low-code / no-code solutions. Some key use cases where Marketers can take advantage of low-code / no-code are: Extending digital experiences. Experimentation. Prototyping.
PMs benefit the most from speaking the least and listening
At project meetings, PMs appear most credible when they speak deliberately and listen more. You learn more about the customer’s priorities. And what is expected of your team.
Can flexibility help build business habits that stick?
When building a business habit that sticks, is it best to practice at the same time or be flexible. Surprisingly, it’s being flexible. In How to Change, Katy Milkman talks about the research she did that came to this conclusion.
Focusing on customer problems is not enough
Everyone says to identify customer problems. I look deeper for the jobs to be done. It opens up solution spaces. And we focus forward on outcomes.
