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Customer Success

Lori O'Grady / November 26, 2020

Nothing encourages customer success more than customer success

It’s key for marketers to understand the idea behind the original intention of Customer Success. How do customers define their own success? How do we measure they achieve it? And how can we help them get there?

marketing outcomes

Lori O'Grady / May 22, 2020

Let marketing outcomes lead you out of your cognitive bias

I found myself in discussion this week with some people that were creating their first sales page. They were making making decisions about the roll out of that were based on beliefs they held. Yet bigger providers in their field were doing contrary things to achieve marketing outcomes. I believe in doing what is known to work, instead of what your cognitive bias wants you to do.

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