When optimizing, how does AI fit into the mix with automation and human touch? In my latest blog post I discuss what each brings to the table and provide an example of how they work together.
Layer automation, AI and human touch to optimize revenue operations
The layering of automation, AI and human touch can be a powerful tool to optimize revenue operations. It isn’t an either-or response to use one tactic or the other. It’s about deciding a mix that is best for your business uses.
4 SECRETs to setting great OKRs
Consider these 4 secret strategies to setting great OKRS. They are easy to implement. Small tweaks that go a long way towards your goals.
Foster cooperation between Sales and Marketing teams
In my latest blog post I outline what leaders can do to foster better cooperation between Sales and Marketing teams. Turning then from frenemies into allies.
Are your marketing and sales teams allies or frenemies?
Effective leadership, clear communication, shared objectives, and a commitment to the organization’s success are key to ensuring that marketing and sales teams operate as allies rather than frenemies.
Leading employees from resistance to adoption
Great change makers adopt strategies to lead employees from resistance to adoption. Inviting people to follow.


