Cead Mille Failte is an expression of Irish hospitality. Ireland is called the land of one hundred thousand welcomes. How customer centric can a welcome get!
Is customer satisfaction impacted by time passing?
It’s just human nature that customer satisfaction decreases over time. Do you notice? Do you spend time nurturing existing customers?
Do you have a trust your customer culture?
This week, a nightmare experience reminded me of HP’s old trust the customer policy. Take your customers’ word over your faulty data.
Are you prepared for a cookieless future?
A cookieless future will change the landscape on a lot of online advertising channels. Directly impacting remarketing and making it more difficult to target new customers. Are you ready?
Owning your customer data in a cookieless future
A cookieless future is still in the future? Will you be ready when third-party advertisers can’t target and track as well? Can you change your perspectives of how we handle our customer data and privacy?
Is your MarTech stack like a Jenga tower?
We’ve all been there. Likely our digital operations grew out of necessity, like a patchwork quilt. We like to think we make choices on implementing MarTech based on best of breed recommendations. But we know decisions are often been based on our budgets or time.
