Using technology showcases and supplements your strengths of marketing know-how, customer engagement and communication skills.
Pay no attention to the woman behind the curtain!
As a marketer, how do you measure innovation performance? Is there tolerance in your company for things sometimes not working?
Marketers know the why of digital transformation
Marketers are ideally positioned to steer digital transformation strategy. Marketing understands why transformation is beneficial for the customer and the business. IT can own how once Marketers clarify the why.
Marketing shouldn’t completely delegate digital transformation to IT
A company’s marketing digital transformation project benefits when Marketing is the internal client. As the voice of the customer, Marketers understand why we want to transform what we do and can make sure it is realized.
Is tech resistance getting in your way?
Tech resistance can be born when we get bogged down in the craziness of “having to” change. Even though in general we have a growth mindset. Instead of adapting to the situation, we hold onto where we feel most comfortable. Even if that means we can be left behind.
The Forbes 2020 top 50 CMOs transform influence
What I honed in on in this report is the six areas where these CMOs shined. Forbes calls it Resolute Leadership in Transformation times. I believe these are things we can all set as our aspirational goals. And ask ourselves how we can create the opportunity to have influence in these areas in the future.
