Used effectively in Marketing, OKRs are a great way to align expectations and show success. But sometimes these teams avoid them because they can quite frankly sometimes be hard to set. And we are often lost in a sea of tactical data coming out of execution. It’s hard to take time out of the ongoing “battle” to strategize.
Why is setting OKRs so hard for marketers?
Setting OKRs is challenging for marketers because our goals often rely on outcomes outside of marketing. We need to collaborate with other teams to create objectives. And isolate marketing attribution in creating our key results.
Are we at a turning point in history?
A turning point isn’t just about the thing that changes everything, it is about the direction we take afterwards. Our responses. Good and bad. While some will always blame others and the events, there is a growing number of people who are making deliberate decisions about their life and work. About how they show up on a day to day basis.
Using data doesn’t stop you talking to customers
we solve the real world problem of satisfying customers by listening to them and responding. In person and in real time. And, we track our performance at that with data.
Marketing portfolio growth sometimes means saying no
For our marketing portfolio, stepping back to grow, is about taking a periodic look at our business with a critical eye to make tough decisions. Growth isn’t only about what you decide to do. It can be about what you decide to let go of or step away from.
Do you ever Marie Kondo your Marketing portfolio?
Do you ever remove products, campaigns and channels from your marketing portfolio because they are not longer performing well?
