Data silos can happen in a company for many legitimate reasons. It can also be a symptom of a bigger problem – people silos. Tackling one can help to get at the root of the other.
What is your biggest challenge serving customers now?
Reflect on whether there is an overlooked segment you might not be servicing right now. Do your different customers, employees and partners need a unique response?
Happy Canada Day or July 4th or both!
In marketing, we sometimes try to describe our customers in terms of surface demographics. We can understand them better and deeper by their behaviours. Including how they celebrate holidays!
How you use LTV is unique to your business
While we may want to have an easy formulaic answer to how to track LTV, it really depends on your business and your customers. How and why your track it can be unique to your business. So, what do you need to consider when making decisions around it?
How much time do you spend on innovation?
The answer is a barometer of how resilient a company is to disruption, uncertainty, and failure. The question speaks directly to how much leadership support there is for innovation in a company.
Actionable insights are something you can learn to see
Insight is a combination of data and experience when we can’t know everything. We get better at actionable insights from continuously taking action.
