I recommend giving this Salesforce report on marketing trends. Interestingly, both the top challenges and the top priorities include the same things! Innovating. Engaging with customers in real time.
Do we seek data insight questions or answers?
When we are looking for business insights that are answers we often have some hypothesis or at least an idea in mind when we look at it. If instead, we look a little deeper and uncover data insight questions we are challenging it. Both approaches can be valuable for marketers.
If I am saying YES, what constraints must I say NO to first
Embracing constraints, such as time, resources, and boundaries, as a guardrail can be useful. Making a shortlist first and then selecting from the shortlist. Or deliberately first deciding what we will say NO to.
Where a smeye goes a long way 😊
What ways do we communicate with our customers where if we did it with a smile it would change the interaction for the better? Now that we are living more and more in a virtual world and seeing people less and less, remembering to still smile goes a long way.
Customer journey mapping or revenue funnel optimization?
Customer journey mapping or funnel optimization? They are different perspectives of the same thing. One is the the view from the customer’s perspective. One is our gated internal process. We need both in our business.
Here’s what’s going through your brain when you see another piece of content…
I’m drowning in a firehose of great online content. And while it was probably always there, it seems that the pandemic just turned up the volume. Everyone has been creating and turning out more and more stuff. (Myself included.) I guess it was there all along. Maybe we are just noticing it more.
