Marketing OKRs bring less overwhelm because they help you get really clear on what is going to give you traction.
Marketing OKRs steer strategy towards the future
Marketing OKRs are a simple and effective way for companies to state and track their goals. We can then plan programs and drive initiatives towards achieving the key results. As a strategy tool, it then can steer where we put our energy. What campaigns we will run. How we spend our budget.
Recalculating! Can we navigate Q3 better than Q2?
It’s time to do things differently. Even in our marketing. It is time to dust off our plans and revisit our whys and hows. Time to reset our goals for the future.
Is Sales Velocity a good marketing performance metric
Sales Velocity is a great metric. Sales teams use as a revenue performance metric. Marketing look at when strategizing campaigns.
Sales Velocity is a metric for Marketing teams too
Sales Velocity is a metric that measures performance of both Marketing and Sales because it is influenced by both. So can be a bridge for discussion on how and what to optimize. Not a bad job for a lagging indicator.
Let marketing outcomes lead you out of your cognitive bias
I found myself in discussion this week with some people that were creating their first sales page. They were making making decisions about the roll out of that were based on beliefs they held. Yet bigger providers in their field were doing contrary things to achieve marketing outcomes. I believe in doing what is known to work, instead of what your cognitive bias wants you to do.
